Behind the curtains
Without false modesty and fences in expression, we can project the future in our industry. The insurance industry.
We are not futurologists, but a look through the "keyholes of the future" clearly projects the direction and circumstances of the insurance business. It's InsurTech.
They consider us a disruptor, a game changer, they give us the epithet of a future unicorn and compare us to Revolut, which is FinTech. We don't bother with that, even though such projections make us extremely happy.
Our goal is global dominance in insurance. It sounds overbearing, but it's not.
We have the technology of the future, we know the industry and markets perfectly (EU) and our users are young, digital people.
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We are not Nostradamus, but...
Futurologists deal with the future.
One of the basic tools they use are the so-called "Keyholes", and then they project different scenarios.
The choice of which keyhole to look through is based on the latest scientific achievements and technologies.
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Technology
Technology changes the world and pushes it in its direction. Starting from keeping embers for fire, bow and arrow,...steam engine, electrification, internet to smart phones.
Can we imagine a world without the Internet, smartphones, social networks and ubiquitous communication?
No need to go any further.
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This is dry gold
In 2016, Deloitte produced extensive material in which it fantastically treated the insurance market in EU member states and provided insight and advice to insurance companies in which direction and how the market is developing.
The most important conclusions of this matter are that digital customers are coming and that the price acts as a filler in the decision to choose an insurance policy.
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Digital buyers and price as a filler
Notice that then (in 2016) 14-year-old children are now 22-year-old people, and everything is clear. Their digital signature does not need to be explained too much. We are all witnesses to that.
Price as a filler defines the relationship between the insurance buyer and the agent who sells him insurance.
If this relationship is close, the price does not play a decisive role in purchasing the policy. The opposite end of that relationship is when it doesn't exist. Then the price participates with 60% in the decision to purchase an insurance policy